Philadelphia-based sustainable outdoor apparel company, United By Blue, removes one pound of trash from waterways for every product purchased. They’ve also (low key, high key) won the partnership of big box retailer, Target, for their new Impact Collection. The line features sustainably sourced, high-quality clothing using the following materials.
why is this a big deal?
This means that sustainable fashion is exposed and accessible to a whole new market of consumers nationwide. It also debunks the myth that sustainable fashion has to be expensive. Not to mention, it attracts sustainability-minded consumers to Target. A win-win-win.
Doesn’t matter. We need this healthy competition. The collection drops months after Walmart launched their own sustainable fashion brand called Free Assembly. Their line has similar price points ($9-$45) and features styles using organic cotton and denim washes that required less water usage.
the bottom line
For the first time, we’re seeing sustainable fashion being offered at affordable prices, at scale.